#SmartExpo – The time to sell is not on the exhibit floor, but back in the office. If you are going to invest the time to travel to a tradeshow, send people who are going to help in cultivating meaningful relationships.
The goal when leaving a tradeshow is to establish solid follow-up appointments instead of pushing people to buy while exhibiting. Establish common interests with prospects and listen to their needs. Help them pursue what they need, not what you do.
Defense, Government and Technology Events 