Defense, Government and Technology Events
Bringing your organization industry events with themes for emerging technologies.
#SmartExpo – The time to sell is not on the exhibit floor, but back in the office. If you are going to invest the time to travel to a tradeshow, send people who are going to help in cultivating meaningful relationships.
The goal when leaving a tradeshow is to establish solid follow-up appointments instead of pushing people to buy while exhibiting. Establish common interests with prospects and listen to their needs. Help them pursue what they need, not what you do.
#SmartExpo – Spend your money wisely! There will be several exhibitors handing out a variety of free items. Don’t spend money on something that people will end up throwing away or not using, just to have something to hand out while on show site.
If you want to have something to give away, purchase a handout that your prospects will actually use. This will take a little creativity and some pre-meditated brainstorming, however the end result will yield you a higher return on your investment.
#SmartExpo – Engage through questions. Ask a question or two to uncover and better understand problems relevant to your prospects. Keep them engaged and involved in the conversation. The more involved they are, the more attention they’ll give you. While engaging with those viewing your product listen to how they’re responding. You could gain insight on how to improve your product through their feedback.
Have any tips on perfecting an elevator pitch? Let us know in the comments below. For more great exhibiting tips, follow us on Facebook: https://goo.gl/Ll2c6h
While on site, it’s crucial to get the most out of your exhibiting time, so make sure you take advantage of all the seminars, panels, and product displays that the show has to offer.
Consider participating in product showcases or demonstrating your company’s newest innovations to really capture attendees’ and other exhibitors’ attention.
Join us on Facebook for more great exhibiting tips: https://goo.gl/Ll2c6h
Defense, Government and Technology Events 