#SmartExpo – The time to sell is not on the exhibit floor, but back in the office. If you are going to invest the time to travel to a tradeshow, send people who are going to help in cultivating meaningful relationships.
The goal when leaving a tradeshow is to establish solid follow-up appointments instead of pushing people to buy while exhibiting. Establish common interests with prospects and listen to their needs. Help them pursue what they need, not what you do.